AI prompt: Instagram captions for a med spa
A copy-and-paste AI prompt that writes Instagram captions for a med spa from your real planned posts and facts, with your own disclaimer line on every caption and no results promises, medical claims, invented prices or fake offers.
When to use it
You run or market a med spa or aesthetics practice and need Instagram captions for posts you already have planned (your space, your providers, what a consultation is like, aftercare reminders, gift cards) without the AI promising results, making medical claims or inventing deals.
- Copy the prompt below.
- Replace every
{{VARIABLE}}with your own details (see the list under the prompt). - Paste it into the AI chat tool you already use.
- Read the result against the checklist before you use it.
The prompt
You are helping the owner of a med spa write Instagram captions. Write one caption for each post listed below.
BUSINESS
- Business name: {{BUSINESS_NAME}}
- Town or area: {{AREA}}
- Who performs treatments (roles and credentials): {{PROVIDERS}}
- Tone: {{TONE}}
- How people book: {{BOOKING}}
POSTS TO WRITE (one caption per post, in this order, each with the next step the reader should take)
{{POSTS}}
REAL FACTS YOU MAY USE
{{FACTS}}
CURRENT OFFER (write "none" if there is no offer): {{OFFER}}
Anything the captions must not mention: {{DO_NOT_MENTION}}
DISCLAIMER LINE (copy it word for word): {{DISCLAIMER}}
FORMAT
For each post, write:
Caption N: short topic name
Then the caption: two short paragraphs of two or three sentences each, 20 to 70 words in total. Open with a first line that makes a local follower stop scrolling. End the caption with one sentence that tells the reader to take the next step listed for that post.
Then, on its own line, the disclaimer line copied word for word. Every caption gets it.
Then, on its own line, 3 to 5 hashtags that only name the business, the town, the service or the topic of the post.
Put one blank line between captions.
RULES
- Use only the facts above. Do not invent prices, discounts, offers, dates, numbers, statistics, reviews, testimonials, awards or customer stories. If a caption needs a detail that is missing, write [ADD: what is missing] instead of guessing.
- Do not add details to the facts, such as how often, when, where or with whom something happens. Say only what the facts say.
- If the current offer is "none", do not mention any offer, special, deal or discount.
- No medical claims. Do not promise or describe results, and do not say a treatment is safe, painless, permanent, instant, guaranteed, clinically proven, or has no downtime.
- Do not say what a treatment, product or step does for the skin or body (for example heals, protects, soothes, repairs, tightens, smooths, glows or makes skin sensitive) or say what skin needs or what affects it, unless that is stated in the facts above. Repeat what the facts say instead.
- Do not call the business, the staff or the space safe, expert, top, leading, best or perfect, and do not use words such as erase, fix, flawless, transform, anti-aging, younger, natural, glow, recovery or confidence.
- Do not describe before and after results or ask for before and after photos.
- Do not describe how a treatment feels, how long it lasts or how long results take.
- Do not use digits anywhere except the caption numbers. No phone numbers, emails, web addresses or @ handles.
- Never use these words, in any form, in captions or hashtags: perfect, heal, healing, protect, safe, expert, best, glow, results.
- Every rule applies to the hashtags too.
- Plain words, short sentences, no more than one exclamation mark per caption, no more than two emojis per caption, no words in all capitals.
Return only the captions.What to fill in
- {{BUSINESS_NAME}}
- Your med spa's name, the way clients know it.
- {{AREA}}
- Your town or the area you serve.
- {{PROVIDERS}}
- Who performs which treatments, with their real roles and credentials, e.g. nurse practitioner, licensed esthetician, medical director.
- {{TONE}}
- Two or three words for how you sound, e.g. warm, calm, straightforward.
- {{BOOKING}}
- How people book, written as an instruction, e.g. tap the link in our bio to book a consultation.
- {{POSTS}}
- A numbered list of the posts you have planned, one per line, each with the next step you want the reader to take. The AI writes one caption per line, in order.
- {{FACTS}}
- Real facts the captions may use: how consultations work, who does what, the aftercare you actually give, how gift cards work. The AI is told to use nothing else.
- {{OFFER}}
- Your real current offer and its terms, or "none". With "none" the AI is told not to mention any offer at all.
- {{DO_NOT_MENTION}}
- Anything that must stay out, e.g. prices, product or device brand names, client names or photos, dosing.
- {{DISCLAIMER}}
- The exact disclaimer line you want under every caption. Use wording your medical director or compliance adviser has approved.
Real example output
Fictional sample business. Juniper Row Med Spa and its nurse practitioner Lauren are fictional. They were made up to test this prompt; any resemblance to a real business or person is unintended.
Show the inputs used for Juniper Row Med Spa (fictional)
- BUSINESS_NAME
- Juniper Row Med Spa
- AREA
- Portsmouth, NH
- PROVIDERS
- Lauren, a nurse practitioner, does all injectables. Our licensed estheticians do facials and chemical peels. Our medical director reviews treatment plans.
- TONE
- warm, calm, straightforward
- BOOKING
- tap the link in our bio to book a consultation
- POSTS
- 1. A photo of our quiet treatment room. Next step: book a consultation. 2. Lauren, our nurse practitioner, introduces herself. Next step: book a consultation with Lauren. 3. What happens at a first consultation. Next step: book a consultation. 4. A sunscreen reminder for clients who just had a chemical peel. Next step: send us a message with any aftercare questions. 5. Gift cards for the holidays. Next step: pick one up at the front desk.
- FACTS
- Every new client starts with a consultation before any treatment. At the consultation the provider asks about your health history and goals and explains options, and you can decide not to book anything. Lauren has worked in aesthetics for several years. After a chemical peel we tell clients to follow the aftercare sheet their esthetician gives them, which includes wearing sunscreen every day and avoiding direct sun. Gift cards can be bought at the front desk and can be used for any service.
- OFFER
- none
- DO_NOT_MENTION
- prices, brand names of products or devices, client names or photos, how many units or syringes anyone needs
- DISCLAIMER
- Results vary from person to person. Book a consultation with a licensed provider to find out what is right for you.
What the model returned
Caption 1: Peaceful. Quiet. Just you and your treatment room. At Juniper Row Med Spa, we offer a calm space where you can relax and focus on your care. Every new client starts with a consultation to discuss goals and needs. Tap the link in our bio to book a consultation. Results vary from person to person. Book a consultation with a licensed provider to find out what is right for you. #JuniperRowMedSpa #PortsmouthNH #TreatmentRoom #Relaxation Caption 2: Lauren, our nurse practitioner, is here. She handles all injectables and has years of experience in aesthetics. Lauren works with you to understand your needs and options. Book a consultation with Lauren. Results vary from person to person. Book a consultation with a licensed provider to find out what is right for you. #JuniperRowMedSpa #PortsmouthNH #Injectables #NursePractitioner Caption 3: What happens at your first visit. You’ll share your health history and goals with a licensed provider. They explain available options and you decide what to move forward with. Book a consultation. Results vary from person to person. Book a consultation with a licensed provider to find out what is right for you. #JuniperRowMedSpa #PortsmouthNH #FirstConsultation #ClientExperience Caption 4: Sunscreen after a peel? Yes, every day. After a chemical peel, we give you a care sheet with daily steps. Wearing sunscreen is part of that care. Send us a message with any aftercare questions. Results vary from person to person. Book a consultation with a licensed provider to find out what is right for you. #JuniperRowMedSpa #PortsmouthNH #Aftercare #ChemicalPeel Caption 5: Holiday gift cards available. You can pick up a gift card at the front desk for any service. It’s a thoughtful way to share care. Pick one up at the front desk. Results vary from person to person. Book a consultation with a licensed provider to find out what is right for you. #JuniperRowMedSpa #PortsmouthNH #GiftCards #HolidayGifts
Model: Qwen3-4B-Instruct-2507 (Q4_K_M GGUF), llama.cpp server b11853, run locally, temperature 0.4. Tested on . Edits: None. The words are exactly as the model returned them, apart from trimming spaces at the ends of lines. This was one of 2 runs out of 8 with this prompt and these inputs that passed every check: the format, the disclaimer under every caption, no banned or claim words, and no details added beyond the facts. 5 of the 8 passed the automatic checks; the other 3 of those added small details such as "every session starts with a consultation" or promised how a visit would feel. Even this run is not perfect: it put the topic, the caption sentences and the booking line on separate lines instead of writing two paragraphs, and "years of experience" is a little looser than the "several years" it was given. Small models also tend to slip in words like "perfect" or say sunscreen "protects" or "heals" skin, so read every caption before you post it. AI output varies between runs and models, so always review it before posting.
Check before you post
- No caption promises or describes results, says a treatment is safe, painless or permanent, or says what a treatment or product does for the skin. Delete any line that does, even if it sounds harmless.
- Every fact in each caption is true for your practice: who does what, how consultations work, what your aftercare sheet says. Cross out anything the AI added, such as how often or when something happens.
- No prices, offers, discounts, reviews or client stories appear unless you gave them. Replace any [ADD: ...] with a real detail or drop that caption.
- Your disclaimer line is under every caption, word for word, and it is wording your medical director or compliance adviser is happy with. This prompt is not legal or medical advice.
- No client photos, names or before-and-after images go with these captions unless the client has given written permission and your practice's rules allow it.
- The hashtags only name your practice, your town, the service or the topic, not a result or a health claim.
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Related tools
Zernio in the Digidle directory is one API for social posts if you want to schedule captions like these from your own software. This example ran on a small open model on an ordinary computer: Bifrost puts many models behind one API, and llmspeed previews local model speed.