Digidle Studio · Sample audit
Harrowmere Aesthetics,
Charlotte NC.
Sample · fictional business · mock data This is the format every free audit follows. The business and every number below are made up to show the layout. A real audit uses your own Google profile, reviews, website and a live enquiry test, and arrives by email within 24 hours.
| Priority | Area | What we found | What we'd fix first |
|---|---|---|---|
| High | Reply speed | A test enquiry through the website form got an automatic 'thanks' but no personal reply for 14 hours. The after-hours call went to a full voicemail box. | Instant reply to every form and missed call, and an after-hours virtual receptionist that books consults. |
| High | Reviews | 84 Google reviews, newest 7 weeks ago. The three top-ranked competitors nearby have 212, 167 and 140, each with a review in the last week. | Ask every client for a review after each visit (no gating), and reply to every review within 48 hours. |
| Medium | Google profile | Primary category is 'Beauty salon' rather than 'Medical spa'. No posts in 4 months. Hours missing for Sunday. | Correct the category, complete services and hours, and post weekly from your own photos. |
| Medium | Website on a phone | Mobile Lighthouse performance 41. The phone number isn't tappable in the header. Booking takes 5 taps and leaves the site. | Tap-to-call in the header, a single 'Book a consult' button, and compressed hero images. |
| Low | Follow-up | No sign of follow-up for enquiries that don't book (we asked about pricing and heard nothing after the first reply). | A short, consented follow-up sequence for consults that go quiet. |
Missed-money estimate (illustrative). Enquiries per month × share missed or unanswered × consult close rate × average first-visit value. In a real audit each input is labelled sourced (from your data or our test) or assumed (our estimate until you tell us), so you can check the maths on the call.