AI SEO tools
SEO now has two scoreboards: Google's results and the answers ChatGPT, Gemini and AI Overviews give. These tools work on one or both. Surfer, Clearscope, Frase, MarketMuse and NEURONwriter make the content itself better, scoring drafts against what ranks and, more and more, what gets cited. Semrush and Ahrefs are the full suites, with AI visibility tracking now built in. Alli AI fixes the technical side across a whole site from one snippet. Profound and Peec AI are built for AI answers first: where you show up, and where a competitor does instead. 10 tools, in the order they appear in the directory. This is not a ranking.
Surfer
AI SEO platform for writing and optimizing content that ranks on Google and gets cited in AI answers. The Content Editor scores drafts live against what ranks, Topical Map plans content clusters, Content Audit flags rank drops, and AI Tracker shows where ChatGPT, Gemini and AI Overviews mention your brand. Discovery $49 a month billed yearly for 120 documents; AI Tracker alone $82 a month billed yearly for 50 prompts refreshed daily. API on the top plan.
Clearscope
SEO content optimization and AI search visibility platform: search intent-driven recommendations for each draft, plus query tracking in ChatGPT and Gemini that shows when and how your brand is mentioned and which web searches AI platforms fan out to. Essentials $129 a month with 50 tracked queries, 50 pages and 20 drafts; Business $399. Unlimited users, no contracts, 14-day free trial.
Semrush
SEO and AI search visibility suite: keyword research, competitor analysis, position tracking and Site Audit, plus AI Visibility that tracks your prompts and brand sentiment in ChatGPT, Gemini and Google. A separate Content Toolkit writes and optimizes articles for SEO from $60 a month billed annually. SEO plan $139 a month ($117.33 billed annually); SEO + AI Search Starter $199 with 50 prompts tracked daily and MCP access. Free plan and a 7-day trial.
Ahrefs
SEO and AI marketing platform built on Ahrefs' own web index: Site Audit, Rank Tracker, competitive analysis and Brand Radar, which researches any brand across 531 million+ organic prompts and tracks your own AI prompts. Content Kit adds an AI Content Grader from $99 a month. Lite $129 a month with 150 AI prompt checks; Standard $249; Advanced $449. Yearly billing saves up to 17%; API and MCP access.
Frase
SEO and GEO content platform that audits your site, scores every page for search and AI answers, ranks fixes by impact, and drafts the fixes and new articles in your voice for you to approve. Tracks where ChatGPT, Perplexity, Claude, Gemini and Google AI name you or a competitor, and publishes to WordPress, Webflow, Sanity, Wix or its free FraseCMS. Starter $39 a month billed yearly ($49 monthly); Professional $103 ($129). 7-day free trial, no card.
MarketMuse
AI content planning and optimization for SEO: it inventories your site's pages and topics, scores content against a patented topic model, and gives personalized difficulty, topic authority and content briefs in nine types, from how-tos to product reviews. Free plan with 10 queries a month; Optimize, Research and Strategy plans add tracked topics, briefs and strategy documents.
NEURONwriter
Content optimization and AI visibility tool: semantic SEO recommendations for each document, a content planner, AI writing credits and monitored questions that track how AI models answer about you. Bronze $23 a month ($230 a year) for 25 documents; Gold $69 adds plagiarism checks, Search Console, WordPress and Shopify integrations, your own OpenAI key, and the Neuron API and MCP. 7-day free trial on Gold terms.
Alli AI
Technical SEO and AI search visibility automation that installs with one snippet, WordPress plugin or tag manager: it deploys on-page SEO, schema and internal linking changes in bulk across your site, and serves pre-rendered pages to 50+ AI crawlers such as GPTBot, ClaudeBot and Perplexity, with a live AI bot traffic monitor. Business $249 a month billed annually ($299 monthly) for 5 sites; Agency $499 ($599) adds API access. 10-day free trial.
Profound
AI search visibility and marketing agent platform: it runs structured prompts across answer engines such as ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot and Claude to track citations, sentiment and competitors, measures AI-sourced traffic to your site, and runs credit-based AI Marketer agents for research and content. Free trial with 50 prompts run daily for 7 days; Enterprise pricing through sales, with SSO and SOC 2.
Peec AI
AI search analytics for marketing and SEO teams: tracks your visibility, position, sentiment and share of voice in ChatGPT, AI Mode, AI Overviews, Copilot and Gemini against competitors, shows which sources AI cites, and audits which AI bots can crawl your site. Starter $95 a month for 50 prompts tracked daily; Pro $245 adds the API; Advanced $495. Unlimited users and MCP on every plan; free trial.
What it is, what it optimizes, what's free, what it costs, how it tracks AI search.
Straight from each vendor's own pages. Plans move often, so the check date is below.
| Tool | What it is | Best at | Free to start | Paid from | AI search tracking |
|---|---|---|---|---|---|
| Surfer | AI SEO platform for writing, optimizing and auditing content. | Live content scoring in the Content Editor, topical maps, rank-drop alerts. | "Start for Free" on every plan; limits not listed. | Discovery $49/mo billed yearly, 120 documents. Standard $99. | AI Tracker $82/mo billed yearly: 50 prompts daily across ChatGPT, Gemini, AI Overviews. |
| Clearscope | Content optimization with AI search visibility built in. | Intent-driven recommendations for each draft, for teams of any size. | 14-day trial. | Essentials $129/mo: 50 queries, 50 pages, 20 drafts. Business $399. | Query tracking in ChatGPT and Gemini, with the searches AI fans out to. |
| Semrush | SEO and AI search suite: research, tracking, audits, content. | Keyword and competitor research, Site Audit, position tracking. | Free plan, plus a 7-day trial. | SEO $139/mo ($117.33 billed annually). Content Toolkit from $60/mo billed annually. | SEO + AI Search Starter $199/mo: 50 prompts daily, AI sentiment, MCP. |
| Ahrefs | SEO and AI marketing platform on Ahrefs' own web index. | Backlinks, competitive analysis, Site Audit, Rank Tracker. | None listed. | Lite $129/mo. Standard $249. Advanced $449. Content Kit from $99/mo. | Brand Radar: 531M+ prompts to research any brand, 150 prompt checks on Lite. |
| Frase | SEO and GEO content platform that drafts the fixes it finds. | Site audits ranked by impact, drafts in your voice, publishing to your CMS. | 7-day trial, no card. | Starter $39/mo billed yearly ($49 monthly). Professional $103 ($129). | Tracks ChatGPT, Perplexity, Claude, Gemini and Google AI. |
| MarketMuse | AI content planning and briefs from a patented topic model. | Site inventory, topic authority, nine brief types. | Free plan, 10 queries a month. | Optimize, Research and Strategy plans. | Not listed. |
| NEURONwriter | Semantic content optimization with AI writing credits. | Per-document SEO recommendations and a content planner, on a budget. | 7-day trial on Gold terms. | Bronze $23/mo ($230/yr), 25 documents. Gold $69. | 5 AI-monitored questions on Bronze, 10 on Gold. |
| Alli AI | Technical SEO automation from one snippet or plugin. | Bulk on-page, schema and internal link fixes across many sites. | 10-day trial. | Business $249/mo billed annually ($299 monthly), 5 sites. | Pre-renders pages for 50+ AI crawlers and monitors AI bot traffic. |
| Profound | AI search visibility plus AI Marketer agents. | Citations, sentiment and competitors across up to 10 answer engines. | Free trial: 50 prompts daily for 7 days. | Enterprise: contact sales. | ChatGPT, Gemini, AI Overviews on trial. Perplexity, AI Mode, Copilot, Claude and more on Enterprise. |
| Peec AI | AI search analytics for marketing and SEO teams. | Visibility, share of voice and cited sources against competitors. | Free trial. | Starter $95/mo, 50 prompts. Pro $245. Advanced $495. | ChatGPT, AI Mode, AI Overviews, Copilot, Gemini. 3 active models on paid plans. |
Checked 2026-11-04. Sources: Surfer pricing, Clearscope pricing, Semrush SEO + AI Search pricing, Semrush Content pricing, Ahrefs pricing, Frase pricing, MarketMuse pricing, NEURONwriter pricing, Alli AI pricing, Profound pricing, Peec AI pricing.
Pick it if.
- SurferYou write a lot of content and want a live score telling you when a draft is ready.
- ClearscopeYour content team wants clean recommendations, unlimited seats and no contract.
- SemrushYou want keyword research, tracking, audits and AI visibility in one subscription.
- AhrefsBacklinks and competitor data matter most, and you want AI prompt research on top.
- FraseYou want the tool to find what's wrong and draft the fix, with nothing live until you approve.
- MarketMuseYou plan content by topic and want to know where your site already has authority.
- NEURONwriterYou want solid content optimization for well under $100 a month.
- Alli AIYou run many sites and want technical fixes deployed without touching code.
- ProfoundYou're an enterprise brand and AI answers are now a channel you report on.
- Peec AIYou want self-serve AI visibility tracking with a published price and unlimited seats.
Each listing.
The directory page, alternatives in the same category, and a head-to-head where we have one.
- SurferAlternatives
- ClearscopeAlternatives
- SemrushAlternatives
- AhrefsAlternatives
- FraseAlternatives
- MarketMuseAlternatives
- NEURONwriterAlternatives
- Alli AIAlternatives
- ProfoundAlternatives
- Peec AIAlternatives
Category pages list every tool in that category, including ones left off this page. Built one of these? Get it featured in its category.
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